---
title: Press Release Digital Media Awards
description: Bowsy is nominated as a finalist in two categories in the Irish Digital Media Awards in Dublin.
---
[Skip to content](https://www.bowsy.ie/press-release-digital-media-awards#main-content)
Homepage
- [Home](https://www.bowsy.ie?hsLang=en-ie)
- [AI for Small Business](https://www.bowsy.ie/ai-solutions-for-smes-ireland?hsLang=en-ie)
- [Student Assessments](https://www.bowsy.ie/student-assessments?hsLang=en-ie)
- [CAO Assessment Overview](https://www.bowsy.ie/cao_assessments?hsLang=en-ie)
- [CAO Assessment Test](https://www.bowsy.ie/student-assessments?hsLang=en-ie)
- [What career suits me?](https://www.bowsy.ie/what-career-suits-me?hsLang=en-ie)
- [Talent Solutions](https://www.bowsy.ie/bowsy-talent-assessment-platform?hsLang=en-ie)
- [Talent & Recruitment](https://www.bowsy.ie/bowsy-talent-assessment-platform?hsLang=en-ie)
- [AI Driver Assessment](https://www.bowsy.ie/driver-safety-assessments?hsLang=en-ie)
- [About](https://www.bowsy.ie/about?hsLang=en-ie)
- [About Bowsy](https://www.bowsy.ie/about?hsLang=en-ie)
- [News](https://www.bowsy.ie/news?hsLang=en-ie)
- [Blog](https://www.bowsy.ie/blog?hsLang=en-ie)
- [WhatsApp Bowsy](https://wa.me/353899649171)
- [Home](https://www.bowsy.ie?hsLang=en-ie)
- [AI for Small Business](https://www.bowsy.ie/ai-solutions-for-smes-ireland?hsLang=en-ie)
- [Student Assessments](https://www.bowsy.ie/student-assessments?hsLang=en-ie)
- [CAO Assessment Overview](https://www.bowsy.ie/cao_assessments?hsLang=en-ie)
- [CAO Assessment Test](https://www.bowsy.ie/student-assessments?hsLang=en-ie)
- [What career suits me?](https://www.bowsy.ie/what-career-suits-me?hsLang=en-ie)
- [Talent Solutions](https://www.bowsy.ie/bowsy-talent-assessment-platform?hsLang=en-ie)
- [Talent & Recruitment](https://www.bowsy.ie/bowsy-talent-assessment-platform?hsLang=en-ie)
- [AI Driver Assessment](https://www.bowsy.ie/driver-safety-assessments?hsLang=en-ie)
- [About](https://www.bowsy.ie/about?hsLang=en-ie)
- [About Bowsy](https://www.bowsy.ie/about?hsLang=en-ie)
- [News](https://www.bowsy.ie/news?hsLang=en-ie)
- [Blog](https://www.bowsy.ie/blog?hsLang=en-ie)
- [WhatsApp Bowsy](https://wa.me/353899649171)
# Bowsy Nominated in Two Categories for National “Building Heroes” Campaign with Department of Further and Higher Education
**Dublin, Ireland – November 2025**– Irish talent technology company **Bowsy** has been nominated in **two award categories** for its contribution to the national **Building Heroes** campaign, delivered in partnership with the **Department of Further and Higher Education, Research, Innovation and Science**.
The campaign, which promotes apprenticeships as high-value career pathways for students and school leavers across Ireland, used Bowsy’s digital engagement platform to connect young people with real-world insights, interactive content and career opportunities.
The dual nominations recognise Bowsy’s impact in driving student engagement, increasing awareness of apprenticeship routes, and using technology to support inclusive career education nationwide.
---
### Driving National Impact Through Digital Engagement
The Building Heroes campaign aimed to:
Through Bowsy’s platform, thousands of young people engaged directly with career content, employer insights and practical information about apprenticeship opportunities.
---
### Recognition of Innovation in Education and Workforce Development
The nominations highlight Bowsy’s growing role in:
---
### Leadership Commentary
**John Brady, CEO & Co-Founder of Bowsy**, said:
“Being nominated in two categories for our work on the Building Heroes campaign is a fantastic recognition of how technology can transform career education. Apprenticeships are critical to Ireland’s future workforce, and we’re proud to support the Department in making these pathways more visible, engaging and accessible for young people nationwide.”
A spokesperson from the **Department of Further and Higher Education** added:
“The Building Heroes campaign successfully connected students with apprenticeship opportunities in a modern, digital-first way. Bowsy’s platform played a key role in delivering strong national engagement and awareness.”
---
### Supporting Ireland’s Future Skills Strategy
Bowsy’s work on the Building Heroes campaign aligns with its wider mission to:
The nominations further reinforce Bowsy’s reputation as a leading innovation partner in education, employment and workforce development.
---
### About Bowsy
Bowsy is an Irish talent technology platform supporting graduate recruitment, remote student project work and apprenticeship programmes across Ireland and the UK. The company partners with employers and public sector organisations to deliver proof-based hiring, behavioural assessments and digital career engagement initiatives.
---
### Media Contact
John Brady
CEO & Co-Founder, Bowsy
📧 john@bowsy.com
🌐 [https://bowsy.ie](https://bowsy.ie?hsLang=en-ie)
[Contact Us](mailto:john@bowsy.ie)
[](https://www.bowsy.ie/?hsLang=en-ie)
- [Home](https://www.bowsy.ie?hsLang=en-ie)
- [AI for Small Business](https://www.bowsy.ie/ai-solutions-for-smes-ireland?hsLang=en-ie)
- [Student Assessments](https://www.bowsy.ie/student-assessments?hsLang=en-ie)
- [Talent Solutions](https://www.bowsy.ie/bowsy-talent-assessment-platform?hsLang=en-ie)
- [About](https://www.bowsy.ie/about?hsLang=en-ie)
[mailto:hello@bowsy.ie](mailto:hello@bowsy.ie)
---
[Disclaimer](https://www.bowsy.ie/disclaimer?hsLang=en-ie) · [Legal Terms of Use](https://www.bowsy.ie/legal?hsLang=en-ie)· © 2026 bowsy.ie. All rights reserved.
```json
{
"@context" : "https://schema.org",
"@id" : "https://bowsy.ie/news#webpage",
"@type" : "CollectionPage",
"about" : {
"@id" : "https://bowsy.ie/#organization"
},
"description" : "Updates from Bowsy, including product announcements, partnerships, insights on assessment and hiring, and company news.",
"isPartOf" : {
"@id" : "https://bowsy.ie/#website"
},
"name" : "News",
"url" : "https://bowsy.ie/news"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://bowsy.ie/news#breadcrumb",
"@type" : "BreadcrumbList",
"itemListElement" : [ {
"@type" : "ListItem",
"item" : "https://bowsy.ie/",
"name" : "Home",
"position" : 1
}, {
"@type" : "ListItem",
"item" : "https://bowsy.ie/news",
"name" : "News",
"position" : 2
} ]
}
```