Bowsy Nominated in Two Categories for National “Building Heroes” Campaign with Department of Further and Higher Education
Dublin, Ireland – November 2025– Irish talent technology company Bowsy has been nominated in two award categories for its contribution to the national Building Heroes campaign, delivered in partnership with the Department of Further and Higher Education, Research, Innovation and Science.
The campaign, which promotes apprenticeships as high-value career pathways for students and school leavers across Ireland, used Bowsy’s digital engagement platform to connect young people with real-world insights, interactive content and career opportunities.
The dual nominations recognise Bowsy’s impact in driving student engagement, increasing awareness of apprenticeship routes, and using technology to support inclusive career education nationwide.
Driving National Impact Through Digital Engagement
The Building Heroes campaign aimed to:
- Showcase apprenticeships as modern, respected career options
- Increase awareness among secondary school students and parents
- Provide accessible digital career resources nationwide
- Support Ireland’s skills pipeline across construction, engineering and emerging sectors
Through Bowsy’s platform, thousands of young people engaged directly with career content, employer insights and practical information about apprenticeship opportunities.
Recognition of Innovation in Education and Workforce Development
The nominations highlight Bowsy’s growing role in:
- Digital career guidance and early-talent engagement
- Technology-driven public sector campaigns
- Inclusive access to employment pathways
- Behavioural-led education innovation
Leadership Commentary
John Brady, CEO & Co-Founder of Bowsy, said:
“Being nominated in two categories for our work on the Building Heroes campaign is a fantastic recognition of how technology can transform career education. Apprenticeships are critical to Ireland’s future workforce, and we’re proud to support the Department in making these pathways more visible, engaging and accessible for young people nationwide.”
A spokesperson from the Department of Further and Higher Education added:
“The Building Heroes campaign successfully connected students with apprenticeship opportunities in a modern, digital-first way. Bowsy’s platform played a key role in delivering strong national engagement and awareness.”
Supporting Ireland’s Future Skills Strategy
Bowsy’s work on the Building Heroes campaign aligns with its wider mission to:
- Improve graduate recruitment and apprenticeship engagement
- Provide proof-based career pathways
- Support government and enterprise workforce initiatives
- Increase participation across diverse backgrounds
The nominations further reinforce Bowsy’s reputation as a leading innovation partner in education, employment and workforce development.
About Bowsy
Bowsy is an Irish talent technology platform supporting graduate recruitment, remote student project work and apprenticeship programmes across Ireland and the UK. The company partners with employers and public sector organisations to deliver proof-based hiring, behavioural assessments and digital career engagement initiatives.
Media Contact
John Brady
CEO & Co-Founder, Bowsy
📧 john@bowsy.com
🌐 https://bowsy.ie